So you want to start or add a consulting business? Imagine having someone looking at your website and having their credit card in hand ready to buy from you. However, what you cannot see is the fact that the person that is ready to buy from you is about to be distracted by something going on away from their computer.
When that distraction takes place, unless you have an autoresponder to capture their name and email address you have lost the sale forever because the average person will not come back on their own. With an autoresponder, that person receives emails from you to remind them of who you are and what you have to offer and will come back to your website as a result.
Using an autoresponder is a great way to expand when starting a consulting business in that it automates emails for you, this saving your valuable time. To make the most out of these powerful tools, here are three strategies that you can use so you will know how to make money with the content you create and send out to potential clients that subscribe to your autoresponder.
- Promote a newsletter Having an online newsletter that you distribute through an autoresponder is a great way to follow up with your prospects. The purpose of the newsletter is to educate your prospect on what you have to offer as well as show your prospect that you are truly competent in what you offer consulting for.
- Create an only affiliate newsletter If you have affiliates that promote your products and services, you can create a newsletter to keep them informed of ways to increase their commission. It should include strategies and tactics that they can use to be successful in their efforts to promote your consulting business.
- Share your articles Another powerful strategy when starting a consulting business is to distribute articles in your area of expertise to build your reputation, drive traffic to your website and make more sales.
With articles written about a topic that you are an expert in and providing value to the reader, you will have other websites that will want to promote your articles including your resource box. Your resource box should contain a brief description of your background and what you have to offer. It should also include the email address to your autoresponder.
For example, suppose you write 50 articles. You can place them into a separate autoresponder account and create a list that includes all the article titles, the address of the autoresponder and a brief article abstract. You then promote the master list. You should also provide guidelines for publishing so that your affiliates can create articles as well, thus giving you more content for your article list.
These are three strategies that you can implement with autoresponders for newsletters and autoresponders. By utilizing these and other strategies, an autoresponder can be a powerful tool when starting a consulting business.
Visit Consulting Opportunity to view our recommended tools as we keep adding tools we try and use to make the consulting job easier to our resource page.